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Gaming is shaping the purchasing decisions of younger generations.
​​​55%of kids want to buy something if their favorite YouTube or Instagram star is using, wearing or consuming it.
Source: Forbes, 2024
Gaming is the most followed category
among males aged 18-34.
Source: ESI, 2024
Gaming is the new social media.
Gen Alpha is the first generation to spend more time playing games - 5.2 hours per week - than on social media, at 5.1 hours.
Source: WARC, 2024
Gaming is fast replacing traditional media.
85% of global consumers interact with video games by playing, viewing and participating in gaming communities.
Source: Newzoo, 2024
Gaming influencers are shaping the purchasing decisions of younger generations.
90% of marketers acknowledge the effectiveness of game advertising in reaching the right customers.
85% agreed that gaming environments provide a high-quality, premium space for advertising.
Source: OAN, 2025
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